In this case study, the "Audience Information System" site of Globo underwent a redesign to align with the brand's 2021 guidelines, focusing on enhancing user experience. Key steps included extensive user research, application of design thinking for innovation, and the use of Figma for wireframing and prototyping. The visual design was refreshed to reflect Globo's new branding, and rigorous usability testing ensured an intuitive and efficient user interface. The outcome was a visually cohesive and user-friendly site, leading to increased user engagement and satisfaction.
In this case study, the "Audience Information System" site of Globo underwent a redesign to align with the brand's 2021 guidelines, focusing on enhancing user experience. Key steps included extensive user research, application of design thinking for innovation, using Figma for wireframing and prototyping. The visual design was refreshed to reflect Globo's new branding, and rigorous usability testing ensured an intuitive and efficient user interface. The outcome was a visually cohesive and user-friendly site, leading to increased user engagement and satisfaction.